In 2013 the ACLU initiated a Constitution Day program with the intent to make the September 17th federal observance, created by Congress in 2004, synonymous with the ACLU brand.  Looking at the field of information available to students, teachers and parents, the ACLU saw this as an opportunity to engage middle school students to learn about the Constitution.  The first step was to build a website with engaging messages, interactive programs and activities to create an exciting learning experience about the Constitution and to see how relevant it is in their daily lives.  By targeting the site to visually appeal to middle school students we brought a new generation of future civil libertarians to the ACLU brand.